Exhibitions maintain their appeal

Trade exhibitions have traditionally provided companies with one of the biggest opportunities to speak face-to-face with existing and prospective customers, and Robin Addison sees them as being an important part of Precision Solutions’ marketing activities. “We will be attending Optatec in Frankfurt in May, and NSREC in Paris in July”, he said. “With leaner workforces in many organizations and the ability to use the internet to check out different products you would think that people might be more reluctant to travel to exhibitions, and yet particularly in mainland Europe we see attendances holding up as strongly as ever, especially when the exhibitions are linked with a high quality conference.” “This is also true in the Far East”, he continued. “We regularly attend exhibitions in the People’s Republic of China in conjunction with our Hong Kong-based preferred seller, Zhiwa Trading Co Ltd, and our recently appointed preferred seller in Japan is also a keen exhibitor.” The main reasons that exhibitions retain their popularity are the chance to physically see equipment, often in a working environment, combined with the opportunity for visitors to have face-to-face discussions with experts about their own specific applications. “Exhibitions also provide an environment in which we can network with other exhibitors who may also be potential customers”, Addison continued. “Exhibitions are a big investment, but one we believe is worthwhile to maintain our profile in key markets, and the evidence of their success is clear to see with the strength of our sales of INTERFIRE II IR interferometers in Europe and the Far East.”